For over 155 years, Guardian has been providing high-quality insurance products to more than 20 million Americans.
About Guardian Direct®
Our industry is changing – because the world is, too. Now, everyone cuts their own path. From self-starting entrepreneurs to self-sufficient retirees. And for you, the old approach to insurance and financial planning isn’t cutting it anymore. You want options. Control. Access. Transparency. You want help choosing the best plan for you. That’s why we created Guardian Direct.
Guardian Direct may be new, but our beliefs aren’t. More than 155 years ago, Guardian Life Insurance was started by a civil rights lawyer named Hugo Wesendonck. His dream was to build a company that could offer quality care to everyone. Let no one fall through the cracks. Now, we’re carrying that torch into the future.
The Guardian Direct mission is to make Guardian insurance coverage easily accessible to everyone. The way we live and work is changing. The way Guardian offers insurance needs to change too. Our challenges, our dreams – they’re all unique. And everyone deserves a plan that’s right for them. Guardian Direct is here to help.
Making Guardian insurance coverage accessible to everyone through Guardian Direct, a new digital way to research, buy and manage insurance products that is clear, simple, and transparent.
Favorite insurance lingo: Provider (translation: a Dentist, Doctor)
Serving our members with care, whether online, on the phone, or behind the scenes, and improving their experience every day.
Favorite insurance lingo: EOB (translation: a claim's Explanation of Benefits, or details of what Guardian paid)
Finding new ways to reach consumers with Guardian Direct's clear product choices and simple shopping experience. Have a partnership opportunity? Contact email@example.com
Favorite insurance lingo: Coinsurance (translation: the portion of costs that you pay)
Creating customer-centric, innovative solutions for researching, browsing, and buying insurance products and servicing them after purchase.
Favorite insurance lingo: FAD (translation: Find a Dentist, which doesn't sound nearly as cool as the acroynm)
Building a seamless experience for insurance shoppers and for our members, with a special focus on all things digital.
Favorite insurance lingo: Copay (translation: a fixed dollar amount you pay at the time of service.)
Ensuring our product, claims, & billing systems run efficiently and support the needs of members.
Favorite insurance lingo: DHMO (translation: Dental Health Maintenance Organization. Hmmm. Need more? Try this: What does DHMO mean and how does a DHMO plan work?)
Our Financial Strength
We’re backed by one of the insurance industry’s most stable companies. Guardian takes a smart approach to managing investments, achieving high financial strength ratings year after year, so we can keep our promises to our customers.
The ratings of The Guardian Life Insurance Company of America® (Guardian) quoted in this report are as of December 31, 2017 and are subject to change.