About Guardian Direct Insurance | Dental, Vision, Critical Illness, Accident, Pet
Who we are

Guardian Direct

We bring the best of Guardian’s 160 years of smart insurance direct to you.

With Guardian Direct®, you’re in control of your coverage. Whether you work for yourself or just looking for your own coverage, we’re here to help you find reliable coverage.

Our story

Guardian Direct’s mission is to bring insurance directly to the people. Insurance should always be transparent and easily accessible. Insurance should be for all of us.

We continue to prioritize quality care so that whenever you need us, we will be there.

Historically, insurance has been known to be complicated and difficult to access. Guardian Direct is here to make Guardian insurance coverage easily accessible to everyone.

Our Values

We make insurance more human

  • We put our customers first

  • We do the right thing

  • We hold ourselves to high standards

Our promise to you

Insurance that works for you


You’re unique and your insurance should be too. We help match you to a plan that fits you and your needs.


Easily find a plan in minutes. Set everything up online and cancel anytime.


We provide high-quality solutions that are essential to your health, well-being, and security.

Meet our leadership team

Leadership Team > CEO

Eleana Cheng

Chief Executive Officer

Leadership Team > COO

Iryna Papalamava

Chief Operating Officer

Leadership Team > CTO

Alvin Ling

Chief Technology Officer

Leadership Team > CSO

Carole Pirozzi

Customer Success Officer

We’re excited to meet you!

Ready to join a team of bold and passionate builders to do your best work yet? Join at the ground floor with a great team and play an important role in building the future of insurtech.

2020-109630 (10/22)